“Ride rental, also known as shared mobility includes all modes of travel that offer short-term access to transportation on an on-needed basis either for
personal transportation or goods delivery”
Challenge
Use of the imagination to create a ride sharing system that does not yet exist.
Ride rental logo & Identity
Vehicle design & Dock
Promotional materials
Mobile App
My Role
This was an individual project.
Tools
•Illustrator
•Photoshop
•Rhino 3D
•XD
1. RIDE RENTAL LOGO & Identity
I was challenged to create a unique, appropriate and relevant name, then create a logo and an identity system for it.
Before I started designing I wrote the business plan which consisted of information about my ride rental including the type of vehicle being used, the audience demographic and the geographic area I was looking to serve. I would also include a short list of competitors (actual ride rentals that serve that particular area)
First I looked at the actual ride rental companies that were available in Washington DC
After looking at the different options I listed the advantages and disadvantages of each company. I also focused in the different users of each system.
•Uber: Rides are usually cheaper than cab fare, although it can vary on rush hours. People also feel more secure and comfortable. The raiting system enables users and drivers to evaluate each other.
•Capital Bikeshare: Attractive characteristics to younger demographics and professionals. It allows users to move in short distances. A disadvantage is that people needs to find a station close to their destination, in some cases there is no space for the bike, so the user has to find another station.
•Scooters: Is mostly for younger demographic. Can be dangerous due to people use it on sidewalks and without helmets. Users also need to use their cellphone to look at the map which makes it easier for an accident. Because there is no parking lot is easy for people to get to their destination, however the city looks disorganized. They are electric and sometimes people find them without charge.
More than half of DC-area residents between the ages of 18 and 34 have used Uber or Lyft to get around town, according to a survey of regional transportation habits. The study, by Crofton, Maryland-based WBA Research, finds that 57 percent of people in that age bracket have used the popular ride-hailing companies since they launched, and that many older adults are using them in droves as well.
People do not care of the vehicle
People has a positive perspective about scooters
I concluded some characteristics that I needed to include in my design:
•It needs to work for long and short distances.
•Is important to have a dock for the vehicles.
•It has to protect the environment.
•Is necessary to include a map or a support for the cell phone.
Persona
After having clear the user and the main characteristics of the ride sharing vehicle I started creating the name.
I came up with a list of words related to movement. Some of them were already used by other brands. I based the name in the word kinetic energy (KE), which is the energy that every objet uses while they are moving.
-Logo
2. RIDE RENTAL VEHICLE & DOCK
I designed a fleet vehicle and brand them, as well as the dock or parking area in which the vehicle can be found by the customers.
These mock-up were done principally with Photoshop. I also used Illustrator and Rhinoceros 3D for the parking area.
Ride Rental Vehicle
•The vehicle is a Vespa Segway. It is electric.
•The parking lot has a solar panel to automatically charge the vehicles.
•The glass enable people walking look through from the other side. It allows them to identify how many vehicles are available.
Vehicle Dock
3. promotional elements
I also created promotional materials to raise awareness of this new business .
•Bottle Water
•Shirt
•Headphones
•Gum package
RIDE RENTAL APP
The content of the app included a log in and form for signing up, instructions of how to use the vehicle, payment area, history, map feature for finding the vehicles near you, a code that unlocks the ride and of course since most of ride rentals are based on time I included a timer of sorts showing how long one either has been riding/driving and the current cost of said trip.
On-boarding and instructions
