Resume

LAURA VANESA RINCON

UX|UI DESIGNER

 
 

UX|UI designer with 5 years of experience. As a Designer, I believe that every system has opportunities to improve. My process focuses on creating human centered solutions that engage users and generate more revenue for organizations. I'm excellent at adapting to different environments, building strong relationships and leveraging my passion for design and continuous learning in everything I do.

 
 

Washington DC

+1 (703) 868 3445

www.laurarincon.com


Experience

May-Currently

UX Designer - 3Advance: Washington, DC

Collaborate with a team of designers and developers to create mobile and web applications for a broad range of clients. Conduct workshops with clients, perform user and market research, create journey maps and personas, design wireframes, animations, storyboards, and prototypes.

Mar-May 2019

UX Designer - General Assembly: Washington, DC

Completed 400+ hours of UX training and designed 4 client projects, including:

Department of parks and recreation: Managed a service design project to formulate an equitable solution for summer camp registration process. User research, journey map, creation of storyboards and visual design of landing page.

Loro: Redesigned an accessible website providing a better navigation with an online store to engage new audience and get sales . Additionally, designed app on-boarding to help launch the smart assistive device, Loro.

•DMV Learning Lab: Designed a new interactive DMV website to engage the community and improve their services. Conducted user research, competitive analysis, storyboarding, wireframing, low and high fidelity prototypes on paper and in Axure RP.

•Raytown Production: User research, wireframes, rapid and low fidelity prototype on paper plus a mock up in Balsamiq. I conducted usability testing to develop a concept for a new feature that would be included in a new music production app.

Aug 2017-Dec 2017

Volunteer Designer-Mil mujeres, Washington, D.C.

•Created original designs for promotional graphics.

•Initiated partnerships to host and operate logistics for events in 4 cities.

Jan 2015-Jun 2017

Insurance Agent- Suramericana de Seguros, Medellin, Colombia

•Met or exceeded sales goals by developing product knowledge and building relationships with clients to offer appropriate solutions.

Freelance Designer

•Designed branding for 6 small companies including logos, business cards, promotional materials and customized gifts for clients during the holiday season.

Mar 2014-Jan 2015

Industrial Designer-Grupo Mao, Medellin, Colombia

•Designed, prototyped, and produced merchandise and images on promotional products sold at 11 footraces throughout the country.

•Conceived, prototyped, and produced marketing campaigns and merchandising production for a recreational race, The Family Run.

Aug 2013-Mar 2014

Industrial Designer Inter- Haceb- Medellin, Colombia

•Planned and implemented a marketing campaign for a national design competition called Haceb Proyecta. Organized the projects and prepared the logistics for the evaluation day.

•Supported usability testing, design, and production for two special refrigerator collections. First, "Collection Mixture", which was presented at Colombia's Fashion Week 2014. Second, Soccer Minibar, which was sold during the World Cup in 2014.

 

Skills

User Centered Design

User Research

Usability Testing

Interaction Design

Graphic Design

Storyboarding

Sketching

Wireframing

UI Design

Product Design

Animation

 

Tools

Sketch

Adobe Creative Suite

Invision

Principle

Axure RP

Balsamiq

HTML

CSS

Auto Cad

Rhinoceros 3D

 

Education

UX DESIGN IMMERSIVE:

General Assembly, Washington DC. Jun 2019

Graphic Design (AA) in progress:

Northern Virginia Community College, Virginia. Jan 2018 - Present

Industrial Design (BA):

University Pontificia Bolivariana, Medellin, Colombia. Mar 2014