In my past life, I worked as an industrial designer for one of the biggest electrodomestics companies in Colombia called Haceb. I had the opportunity to participate in two projects where I supported usability testing, design, and production for two special refrigerator collections. First, "Collection Mixture", which was presented at Colombia's Fashion Week 2014. Second, Soccer Minibar, which was sold during the World Cup in 2014.
Then I started in an agency were I was responsible for managing the production and design for the company’s products, including packages, umbrellas and promotional materials like hats, glasses and cups. It was during this time that I discovered the importance of communication and detail within design. I was consistently speaking with our manufacturers, providing perfect specifications, discussing the most cost-effective materials, while always keeping both the consumer and our business in mind. There are tons of moving parts involved in the production process, and I found out that I was actually intrigued by the challenge to deliver the perfect products that fit everyone’s needs.